September 26th, 2022
For our AW22 collection, we present to you 'Blueprint'. Going back to our streetwear roots, the name Blueprint was a natural fit for this foundational collection. Inspired by the model off duty aesthetic, the collection gives a nod to some of our core silhouettes and iconic styles, from our cult cargo pants to fan-favourite velour tracksuit pieces.
With paparazzi shots of her plastered over every moodboard in the collection, the streets of NYC seemed like the only place to shoot the campaign. Once in the Big Apple, model Aun’jel perfectly embodied our model-on-the-go vibe, rushing around the Finance District and pounding down the streets of Soho. Shot by James Bee, the campaign imagery buzzes with the chaos and vibrancy of the city.
Continue to scroll for campaign imagery
Written by Jaded Ldn