AS PART OF OUR NEW CAMPAIGN, WE WORKED WITH JAPANESE PHOTOGRAPHER AND FRUITS MAGAZINE FOUNDER, SHOICHI AOKI TO GIVE THE PIECES AN UNDERGROUND AND TOKYO FEEL. SHOT ON THE STREETS OF HARAJUKU, AOKI-SAN BROUGHT HIS ICONIC PERSPECTIVE TO THE SHOOT, WORKING WITH YOUNG CREATIVES IN JAPAN TO MAKE THE CAMPAIGN COME TO LIFE.
SHOP THE SHOOT
Ash Messenger Bag
R 1,450
Washed Black Jumbo Jorts
R 1,350
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Endurance LS T-Shirt
R 1,300
Taku Hooded Flannel Shirt
R 1,600
R 2,000
Rifle Distressed Knit Top
R 1,450
Irbis Waffle Long Sleeve Top
R 1,200
Black Cara Faux Fur Scarf
R 735
R 1,450
Burnout Mist LS Top
R 735
R 920
Blonde Cara Faux Fur Scarf
R 735
R 1,450
Rifle Distressed Knit Top
R 1,450
Lythra Hand-Beaded Cowl Top
R 1,800
Wilson Knit Jumper
R 1,600
Joust Scarf
R 920
