AS PART OF OUR NEW CAMPAIGN, WE WORKED WITH JAPANESE PHOTOGRAPHER AND FRUITS MAGAZINE FOUNDER, SHOICHI AOKI TO GIVE THE PIECES AN UNDERGROUND AND TOKYO FEEL. SHOT ON THE STREETS OF HARAJUKU, AOKI-SAN BROUGHT HIS ICONIC PERSPECTIVE TO THE SHOOT, WORKING WITH YOUNG CREATIVES IN JAPAN TO MAKE THE CAMPAIGN COME TO LIFE.

SHOP THE SHOOT

Select a size W26 W28 W30 W32 W34 W36 W38
Notify Me
Notify Me

LDN Colossus Jeans

R 1,050 R 2,100
Select a size XXS XS S M L XL
Notify Me
Notify Me

Ash Faux Leather Blazer

R 1,600 R 3,150
Select a size ONE SIZE
Add To Bag

Ash Messenger Bag

R 1,450
Select a size XS S M L XL
Add To Bag

Black Mist Long Sleeve Top

R 835

4 Colours
Select a size W26 W28 W30 W32 W34 W36 W38
Add To Bag

Washed Black Jumbo Jorts

R 1,300
Select a size W26 W28 W30 W32 W34 W36 W38
Add To Bag

Goliath Grey Suit Pants

R 1,600

6 Colours
Select a size W26 W28 W30 W32 W34 W36 W38
Add To Bag

Grey Goliath Tailored Baggy Shorts

R 1,300

2 Colours
Select a size W26 W28 W30 W32 W34 W36 W38
Add To Bag

Goliath Black Suit Pants

R 1,600

6 Colours
Select a size W26 W28 W30 W32 W34 W36 W38
Add To Bag

Black Goliath Tailored Baggy Shorts

R 1,300

2 Colours
Select a size XS S M L XL
Notify Me
Notify Me

Woodland Shrunken Tee

R 470 R 910
Select a size XS S M L XL
Notify Me
Notify Me

Ghost Long Sleeve

R 600 R 1,200
Select a size W26 W28 W30 W32 W34 W36 W38
Notify Me
Notify Me

Guerilla Camo Baggy Shorts

R 730 R 1,450
Select a size XS S M L XL
Add To Bag

White Mist Long Sleeve Top

R 835

4 Colours
Select a size S/M M/L
Add To Bag

Red Gingham Printed Boxers

R 650

3 Colours
Select a size W26 W28 W30 W32 W34 W36 W38
Notify Me
Notify Me

Blue Decal Colossus Jeans

R 1,050 R 2,100

Illustrations by lazywilly

2 Colours
Select a size ONE SIZE
Notify Me
Notify Me

Black Skinny Scarf

R 390
Select a size S/M M/L
Add To Bag

Red Gingham Printed Boxers

R 650
Select a size XXS XS S M L XL XXL
Add To Bag

Archangel Mist Long Sleeve Top

R 1,200
Select a size XXS XS S M L XL XXL
Add To Bag

Endurance LS T-Shirt

R 1,250
Select a size XXS XS S M L XL XXL
Add To Bag

Taku Hooded Flannel Shirt

R 1,400 R 1,950
Select a size XXS XS S M L XL XXL
Add To Bag

Rifle Distressed Knit Top

R 1,450
Select a size XXS XS S M L XL XXL
Add To Bag

Irbis Waffle Long Sleeve Top

R 1,200
Select a size ONE SIZE
Add To Bag

Black Cara Faux Fur Scarf

R 730 R 1,450
Select a size XXS XS S M L XL XXL
Add To Bag

Burnout Mist LS Top

R 730 R 910
Select a size ONE SIZE
Add To Bag

Blonde Cara Faux Fur Scarf

R 730 R 1,450
Select a size ONE SIZE
Add To Bag

Jennie Croc Bag

R 2,100

Larry Clark "Kids" 1995
Select a size XXS XS S M L XL XXL
Add To Bag

Rifle Distressed Knit Top

R 1,450
Select a size S/M M/L
Notify Me
Notify Me

Evodia Chainmail Top

R 1,600
Select a size 4 6 8 10 12 14 16
Add To Bag

Lythra Hand-Beaded Cowl Top

R 1,600
Select a size XXS XS S M L XL XXL
Notify Me
Notify Me

Marche Chain Layered Mist

R 1,450
Select a size XXS XS S M L XL XXL
Add To Bag

Wilson Knit Jumper

R 1,600
Select a size ONE SIZE
Add To Bag

Joust Scarf

R 910
Select a size XS/S M/L
Notify Me
Notify Me

Whisp PU Leather Feather Top

R 1,200

TAKE ME TO THE COLLECTION