July 23rd, 2022

Earlier this summer we flew to Barcelona to shoot the campaign for our SS22 Tango Loco Collection. To celebrate the beauty of Spain we worked with Spanish talent and styling brands, such as mais x frida and la manso.

Watch our barcelona vlog, and all campaign bts here on youtube.

As soon as we landed, we set off exploring Barcelona, allowing the winding streets and gothic architecture to take us on a journey and inspire our campaign narrative. With clips of eclectic street performers in our camera rolls and traditional flamenco songs playing in our ears, we were fully inspired and ready to capture the beauty and romance of the city the following day.

We met up with the beautiful amalia denieves, and photographer jesus leonardo on the day of the shoot, excited to tell the story of the ‘lost tourist’ who found love in Barcelona. Our narrative was split into seven chapters, detailing the adventures of the tourist and her lover, represented by model luca ching.


Running through the Gothic Quarter and lounging about on a packed Playa de la Barcelona, our models were able to perfectly encapsulate our romantic and heated storyline, chapter by chapter. Jesus’ exposed and saturated style of photography represented the authenticity and culture of the city to create postcard-perfect imagery.


Highlights included being gawked at by genuine tourists at Park Guell while we shot Amalia in the Rambla set, the shots for which inspired the title for Chapter 2 of the campaign, ‘The Observers’. We genuinely fell in love with this inspiring city throughout our trip and are so grateful to our styling partners, incredible talent, and for the unforgettable friendships and memories we made.

Written by Jaded Ldn