December 12th, 2022
Our last swim collection features diamante slogans and football emblems, Prima takes on darker and more romantic prints. Featuring distressed knitted cover-ups and piercing-like details, Prima is the perfect balance of attitude and allure. With this in mind, the Mojave Desert amid the Californian Landscape of the Sierra Highway was the absolute campaign location.
Maya (@stolenbesos), known for her flash photography, and relatable, soft-toned style of work, was the perfect creative to capture the collection with an air of mystery and romanticism. Model Fia (@mizfifii) embodied the relatable it-girl, adding sensualism and sultry to the lace and floral pieces in the collection, whilst bringing a fun and flirty attitude to the tartan and kilt swim sets.
₊‧ ✩ ੈ * ⚬ ʚ♡ɞ ⚬ * ੈ✩‧₊. BTS ₊‧ ✩ ੈ * ⚬ ʚ♡ɞ ⚬ * ੈ✩‧₊
Shop Prima online now.
Written by Jaded Ldn