AS PART OF OUR NEW CAMPAIGN, WE WORKED WITH JAPANESE PHOTOGRAPHER AND FRUITS MAGAZINE FOUNDER, SHOICHI AOKI TO GIVE THE PIECES AN UNDERGROUND AND TOKYO FEEL. SHOT ON THE STREETS OF HARAJUKU, AOKI-SAN BROUGHT HIS ICONIC PERSPECTIVE TO THE SHOOT, WORKING WITH YOUNG CREATIVES IN JAPAN TO MAKE THE CAMPAIGN COME TO LIFE.
SHOP THE SHOOT
Ash Messenger Bag
Ush 321,200
Washed Black Jumbo Jorts
Ush 292,000
Notify Me
Red Gingham Printed Boxers
Ush 146,000
Endurance LS T-Shirt
Ush 280,300
Taku Hooded Flannel Shirt
Ush 309,500
Ush 437,900
Rifle Distressed Knit Top
Ush 321,200
Irbis Waffle Long Sleeve Top
Ush 262,800
Black Cara Faux Fur Scarf
Ush 163,500
Ush 321,200
Burnout Mist LS Top
Ush 163,500
Ush 204,400
Blonde Cara Faux Fur Scarf
Ush 163,500
Ush 321,200
Rifle Distressed Knit Top
Ush 321,200
Lythra Hand-Beaded Cowl Top
Ush 350,400
Wilson Knit Jumper
Ush 350,400
Joust Scarf
Ush 204,400
