AS PART OF OUR NEW CAMPAIGN, WE WORKED WITH JAPANESE PHOTOGRAPHER AND FRUITS MAGAZINE FOUNDER, SHOICHI AOKI TO GIVE THE PIECES AN UNDERGROUND AND TOKYO FEEL. SHOT ON THE STREETS OF HARAJUKU, AOKI-SAN BROUGHT HIS ICONIC PERSPECTIVE TO THE SHOOT, WORKING WITH YOUNG CREATIVES IN JAPAN TO MAKE THE CAMPAIGN COME TO LIFE.
SHOP THE SHOOT
Ash Messenger Bag
Ush 333,600
Washed Black Jumbo Jorts
Ush 303,300
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Red Gingham Printed Boxers
Ush 151,700
Archangel Mist Long Sleeve Top
Ush 273,000
Endurance LS T-Shirt
Ush 291,200
Taku Hooded Flannel Shirt
Ush 321,500
Ush 454,900
Rifle Distressed Knit Top
Ush 333,600
Irbis Waffle Long Sleeve Top
Ush 273,000
Black Cara Faux Fur Scarf
Ush 169,900
Ush 333,600
Burnout Mist LS Top
Ush 169,900
Ush 212,300
Blonde Cara Faux Fur Scarf
Ush 169,900
Ush 333,600
Rifle Distressed Knit Top
Ush 333,600
Lythra Hand-Beaded Cowl Top
Ush 364,000
Wilson Knit Jumper
Ush 364,000
Joust Scarf
Ush 212,300
