AS PART OF OUR NEW CAMPAIGN, WE WORKED WITH JAPANESE PHOTOGRAPHER AND FRUITS MAGAZINE FOUNDER, SHOICHI AOKI TO GIVE THE PIECES AN UNDERGROUND AND TOKYO FEEL. SHOT ON THE STREETS OF HARAJUKU, AOKI-SAN BROUGHT HIS ICONIC PERSPECTIVE TO THE SHOOT, WORKING WITH YOUNG CREATIVES IN JAPAN TO MAKE THE CAMPAIGN COME TO LIFE.

SHOP THE SHOOT

Select a size W26 W28 W30 W32 W34 W36 W38
Add To Bag

LDN Colossus Jeans

Ush 477,700
Select a size XXS XS S M L XL
Notify Me
Notify Me

Ash Faux Leather Blazer

Ush 358,300 Ush 716,600
Select a size ONE SIZE
Add To Bag

Ash Messenger Bag

Ush 328,400
Select a size XS S M L XL
Add To Bag

Black Mist Long Sleeve Top

Ush 191,100

4 Colours
Select a size W26 W28 W30 W32 W34 W36 W38
Add To Bag

Washed Black Jumbo Jorts

Ush 298,600
Select a size W26 W28 W30 W32 W34 W36 W38
Add To Bag

Goliath Grey Suit Pants

Ush 358,300

6 Colours
Select a size W26 W28 W30 W32 W34 W36 W38
Add To Bag

Grey Goliath Tailored Baggy Shorts

Ush 298,600

2 Colours
Select a size W26 W28 W30 W32 W34 W36 W38
Add To Bag

Goliath Black Suit Pants

Ush 358,300

6 Colours
Select a size W26 W28 W30 W32 W34 W36 W38
Add To Bag

Black Goliath Tailored Baggy Shorts

Ush 298,600

2 Colours
Select a size ONE SIZE
Notify Me
Notify Me

Busted Stud Belt

Ush 209,000
Select a size XS S M L XL
Notify Me
Notify Me

Woodland Shrunken Tee

Ush 107,500 Ush 209,000
Select a size XS S M L XL
Notify Me
Notify Me

Ghost Long Sleeve

Ush 137,400 Ush 268,700
Select a size W26 W28 W30 W32 W34 W36 W38
Notify Me
Notify Me

Guerilla Camo Baggy Shorts

Ush 167,200 Ush 328,400
Select a size XS S M L XL
Add To Bag

White Mist Long Sleeve Top

Ush 191,100

4 Colours
Select a size S/M M/L
Add To Bag

Red Gingham Printed Boxers

Ush 149,300

3 Colours
Select a size W26 W28 W30 W32 W34 W36 W38
Notify Me
Notify Me

Blue Decal Colossus Jeans

Ush 238,900 Ush 477,700

Illustrations by lazywilly

2 Colours
Select a size ONE SIZE
Notify Me
Notify Me

Black Skinny Scarf

Ush 89,600
Select a size S/M M/L
Add To Bag

Red Gingham Printed Boxers

Ush 149,300
Select a size XXS XS S M L XL XXL
Add To Bag

Archangel Mist Long Sleeve Top

Ush 268,700
Select a size XXS XS S M L XL XXL
Add To Bag

Endurance LS T-Shirt

Ush 286,700
Select a size XXS XS S M L XL XXL
Add To Bag

Taku Hooded Flannel Shirt

Ush 447,900
Select a size XXS XS S M L XL XXL
Add To Bag

Rifle Distressed Knit Top

Ush 328,400
Select a size XXS XS S M L XL XXL
Add To Bag

Irbis Waffle Long Sleeve Top

Ush 268,700
Select a size ONE SIZE
Add To Bag

Black Cara Faux Fur Scarf

Ush 328,400
Select a size XXS XS S M L XL XXL
Add To Bag

Burnout Mist LS Top

Ush 209,000
Select a size ONE SIZE
Add To Bag

Blonde Cara Faux Fur Scarf

Ush 328,400
Select a size ONE SIZE
Notify Me
Notify Me

1995 Rolling Tray

Ush 179,200

Larry Clark "Kids" 1995
Select a size ONE SIZE
Add To Bag

Jennie Croc Bag

Ush 477,700

Larry Clark "Kids" 1995
Select a size XXS XS S M L XL XXL
Add To Bag

Rifle Distressed Knit Top

Ush 328,400
Select a size S/M M/L
Add To Bag

Evodia Chainmail Top

Ush 358,300
Select a size 4 6 8 10 12 14 16
Notify Me
Notify Me

Lythra Hand-Beaded Cowl Top

Ush 406,100
Select a size XXS XS S M L XL XXL
Add To Bag

Marche Chain Layered Mist

Ush 328,400
Select a size XXS XS S M L XL XXL
Add To Bag

Wilson Knit Jumper

Ush 358,300

TAKE ME TO THE COLLECTION