AS PART OF OUR NEW CAMPAIGN, WE WORKED WITH JAPANESE PHOTOGRAPHER AND FRUITS MAGAZINE FOUNDER, SHOICHI AOKI TO GIVE THE PIECES AN UNDERGROUND AND TOKYO FEEL. SHOT ON THE STREETS OF HARAJUKU, AOKI-SAN BROUGHT HIS ICONIC PERSPECTIVE TO THE SHOOT, WORKING WITH YOUNG CREATIVES IN JAPAN TO MAKE THE CAMPAIGN COME TO LIFE.
SHOP THE SHOOT
Ash Messenger Bag
Ush 338,700
Washed Black Jumbo Jorts
Ush 307,000
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Red Gingham Printed Boxers
Ush 153,500
Archangel Mist Long Sleeve Top
Ush 276,300
Endurance LS T-Shirt
Ush 294,800
Taku Hooded Flannel Shirt
Ush 368,400
Ush 460,500
Rifle Distressed Knit Top
Ush 337,700
Irbis Waffle Long Sleeve Top
Ush 276,300
Black Cara Faux Fur Scarf
Ush 172,000
Ush 337,700
Burnout Mist LS Top
Ush 172,000
Ush 214,900
Blonde Cara Faux Fur Scarf
Ush 172,000
Ush 337,700
Rifle Distressed Knit Top
Ush 338,700
Lythra Hand-Beaded Cowl Top
Ush 418,800
Wilson Knit Jumper
Ush 369,500
Joust Scarf
Ush 215,600
