June 17th, 2022

Inspired by the essence of nature and the nostalgia that comes from escaping the city, 'Eden' is our ode to the Great British countryside. We celebrate the calm, peaceful attributes that come from being in nature through the use of traditional crochet techniques and earthy tones throughout, including new iterations of our fan-favourite 'Labyrinth' jumper.

We took a trip back to the farm in Buckinghamshire that our creative team grew up working on to ignite that nostalgia and birth our latest campaigns.

With nature in mind at all times, we focused on flow, oversized silhouettes that felt fitting in the environment. The key piece being the Dusk Ombre knit, a loose-gauge knit in our signature earthy tones, designed to pair perfectly with our ever-popular Parachute Pants.

For Part 2, we took to the rolling hills of Brill to continue with our mission of capturing our love for life outside of the city. This time, all eyes were on the pants - We introduce our new Balloon Pants and Parachute Shorts.

Shop Eden pt 2 here. Follow over on our socials to see the story unfold.

Written by Jaded Ldn

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