AS PART OF OUR NEW CAMPAIGN, WE WORKED WITH JAPANESE PHOTOGRAPHER AND FRUITS MAGAZINE FOUNDER, SHOICHI AOKI TO GIVE THE PIECES AN UNDERGROUND AND TOKYO FEEL. SHOT ON THE STREETS OF HARAJUKU, AOKI-SAN BROUGHT HIS ICONIC PERSPECTIVE TO THE SHOOT, WORKING WITH YOUNG CREATIVES IN JAPAN TO MAKE THE CAMPAIGN COME TO LIFE.
SHOP THE SHOOT
LDN Colossus Jeans
Le 2,818,900
Ash Messenger Bag
Le 1,938,000
Washed Black Jumbo Jorts
Le 1,761,800
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Red Gingham Printed Boxers
Le 880,900
Archangel Mist Long Sleeve Top
Le 1,585,600
Endurance LS T-Shirt
Le 1,691,300
Taku Hooded Flannel Shirt
Le 2,642,700
Rifle Distressed Knit Top
Le 1,938,000
Black Cara Faux Fur Scarf
Le 1,938,000
Burnout Mist LS Top
Le 1,233,300
Blonde Cara Faux Fur Scarf
Le 1,938,000
Rifle Distressed Knit Top
Le 1,938,000
Evodia Chainmail Top
Le 2,114,200
Marche Chain Layered Mist
Le 1,938,000
Wilson Knit Jumper
Le 2,114,200
Joust Scarf
Le 1,233,300