AS PART OF OUR NEW CAMPAIGN, WE WORKED WITH JAPANESE PHOTOGRAPHER AND FRUITS MAGAZINE FOUNDER, SHOICHI AOKI TO GIVE THE PIECES AN UNDERGROUND AND TOKYO FEEL. SHOT ON THE STREETS OF HARAJUKU, AOKI-SAN BROUGHT HIS ICONIC PERSPECTIVE TO THE SHOOT, WORKING WITH YOUNG CREATIVES IN JAPAN TO MAKE THE CAMPAIGN COME TO LIFE.
SHOP THE SHOOT
Ash Messenger Bag
Rs 1,300
Washed Black Jumbo Jorts
Rs 1,200
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Red Gingham Printed Boxers
Rs 585
Endurance LS T-Shirt
Rs 1,150
Taku Hooded Flannel Shirt
Rs 1,400
Rs 1,750
Rifle Distressed Knit Top
Rs 1,300
Irbis Waffle Long Sleeve Top
Rs 1,050
Black Cara Faux Fur Scarf
Rs 655
Rs 1,300
Burnout Mist LS Top
Rs 655
Rs 815
Blonde Cara Faux Fur Scarf
Rs 655
Rs 1,300
Rifle Distressed Knit Top
Rs 1,300
Lythra Hand-Beaded Cowl Top
Rs 1,600
Wilson Knit Jumper
Rs 1,400
Joust Scarf
Rs 815
