AS PART OF OUR NEW CAMPAIGN, WE WORKED WITH JAPANESE PHOTOGRAPHER AND FRUITS MAGAZINE FOUNDER, SHOICHI AOKI TO GIVE THE PIECES AN UNDERGROUND AND TOKYO FEEL. SHOT ON THE STREETS OF HARAJUKU, AOKI-SAN BROUGHT HIS ICONIC PERSPECTIVE TO THE SHOOT, WORKING WITH YOUNG CREATIVES IN JAPAN TO MAKE THE CAMPAIGN COME TO LIFE.
SHOP THE SHOOT
LDN Colossus Jeans
Rs19,300
Ash Messenger Bag
Rs13,300
Washed Black Jumbo Jorts
Rs12,100
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Red Gingham Printed Boxers
Rs6,050
Archangel Mist Long Sleeve Top
Rs10,900
Endurance LS T-Shirt
Rs11,600
Taku Hooded Flannel Shirt
Rs18,100
Rifle Distressed Knit Top
Rs13,300
Black Cara Faux Fur Scarf
Rs13,300
Burnout Mist LS Top
Rs8,450
Blonde Cara Faux Fur Scarf
Rs13,300
Rifle Distressed Knit Top
Rs13,300
Evodia Chainmail Top
Rs14,500
Marche Chain Layered Mist
Rs13,300
Joust Scarf
Rs8,450