AS PART OF OUR NEW CAMPAIGN, WE WORKED WITH JAPANESE PHOTOGRAPHER AND FRUITS MAGAZINE FOUNDER, SHOICHI AOKI TO GIVE THE PIECES AN UNDERGROUND AND TOKYO FEEL. SHOT ON THE STREETS OF HARAJUKU, AOKI-SAN BROUGHT HIS ICONIC PERSPECTIVE TO THE SHOOT, WORKING WITH YOUNG CREATIVES IN JAPAN TO MAKE THE CAMPAIGN COME TO LIFE.
SHOP THE SHOOT
Ash Messenger Bag
Rs13,500
Washed Black Jumbo Jorts
Rs12,300
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Red Gingham Printed Boxers
Rs6,150
Endurance LS T-Shirt
Rs11,800
Taku Hooded Flannel Shirt
Rs14,700
Rs18,400
Rifle Distressed Knit Top
Rs13,500
Irbis Waffle Long Sleeve Top
Rs11,000
Black Cara Faux Fur Scarf
Rs6,850
Rs13,500
Burnout Mist LS Top
Rs6,850
Rs8,550
Blonde Cara Faux Fur Scarf
Rs6,850
Rs13,500
Rifle Distressed Knit Top
Rs13,500
Lythra Hand-Beaded Cowl Top
Rs16,600
Wilson Knit Jumper
Rs14,700
Joust Scarf
Rs8,550
