AS PART OF OUR NEW CAMPAIGN, WE WORKED WITH JAPANESE PHOTOGRAPHER AND FRUITS MAGAZINE FOUNDER, SHOICHI AOKI TO GIVE THE PIECES AN UNDERGROUND AND TOKYO FEEL. SHOT ON THE STREETS OF HARAJUKU, AOKI-SAN BROUGHT HIS ICONIC PERSPECTIVE TO THE SHOOT, WORKING WITH YOUNG CREATIVES IN JAPAN TO MAKE THE CAMPAIGN COME TO LIFE.

SHOP THE SHOOT

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LDN Colossus Jeans

Mk117,100 Mk234,200
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Ash Faux Leather Blazer

Mk175,700 Mk351,300
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Ash Messenger Bag

Mk161,100
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Black Mist Long Sleeve Top

Mk93,700

4 Colours
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Washed Black Jumbo Jorts

Mk146,400
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Goliath Grey Suit Pants

Mk175,700

6 Colours
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Grey Goliath Tailored Baggy Shorts

Mk146,400

2 Colours
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Goliath Black Suit Pants

Mk175,700

6 Colours
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Black Goliath Tailored Baggy Shorts

Mk146,400

2 Colours
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Woodland Shrunken Tee

Mk52,700 Mk102,500
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Ghost Long Sleeve

Mk67,400 Mk131,800
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Guerilla Camo Baggy Shorts

Mk82,000 Mk161,100
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White Mist Long Sleeve Top

Mk93,700

4 Colours
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Red Gingham Printed Boxers

Mk73,200

3 Colours
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Blue Decal Colossus Jeans

Mk117,100 Mk234,200

Illustrations by lazywilly

2 Colours
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Black Skinny Scarf

Mk44,000
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Red Gingham Printed Boxers

Mk73,200
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Archangel Mist Long Sleeve Top

Mk131,800
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Endurance LS T-Shirt

Mk140,600
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Taku Hooded Flannel Shirt

Mk155,200 Mk219,600
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Rifle Distressed Knit Top

Mk161,100
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Irbis Waffle Long Sleeve Top

Mk131,800
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Black Cara Faux Fur Scarf

Mk82,000 Mk161,100
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Burnout Mist LS Top

Mk82,000 Mk102,500
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Blonde Cara Faux Fur Scarf

Mk82,000 Mk161,100
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Jennie Croc Bag

Mk234,200

Larry Clark "Kids" 1995
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Rifle Distressed Knit Top

Mk161,100
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Evodia Chainmail Top

Mk175,700
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Lythra Hand-Beaded Cowl Top

Mk175,700
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Marche Chain Layered Mist

Mk161,100
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Wilson Knit Jumper

Mk175,700
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Joust Scarf

Mk102,500
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Whisp PU Leather Feather Top

Mk131,800

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