AS PART OF OUR NEW CAMPAIGN, WE WORKED WITH JAPANESE PHOTOGRAPHER AND FRUITS MAGAZINE FOUNDER, SHOICHI AOKI TO GIVE THE PIECES AN UNDERGROUND AND TOKYO FEEL. SHOT ON THE STREETS OF HARAJUKU, AOKI-SAN BROUGHT HIS ICONIC PERSPECTIVE TO THE SHOOT, WORKING WITH YOUNG CREATIVES IN JAPAN TO MAKE THE CAMPAIGN COME TO LIFE.
SHOP THE SHOOT
Ash Messenger Bag
Mk160,200
Washed Black Jumbo Jorts
Mk145,600
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Red Gingham Printed Boxers
Mk72,800
Endurance LS T-Shirt
Mk139,800
Taku Hooded Flannel Shirt
Mk154,300
Mk218,400
Rifle Distressed Knit Top
Mk160,200
Irbis Waffle Long Sleeve Top
Mk131,000
Black Cara Faux Fur Scarf
Mk81,600
Mk160,200
Burnout Mist LS Top
Mk81,600
Mk101,900
Blonde Cara Faux Fur Scarf
Mk81,600
Mk160,200
Rifle Distressed Knit Top
Mk160,200
Lythra Hand-Beaded Cowl Top
Mk174,700
Wilson Knit Jumper
Mk174,700
Joust Scarf
Mk101,900
