AS PART OF OUR NEW CAMPAIGN, WE WORKED WITH JAPANESE PHOTOGRAPHER AND FRUITS MAGAZINE FOUNDER, SHOICHI AOKI TO GIVE THE PIECES AN UNDERGROUND AND TOKYO FEEL. SHOT ON THE STREETS OF HARAJUKU, AOKI-SAN BROUGHT HIS ICONIC PERSPECTIVE TO THE SHOOT, WORKING WITH YOUNG CREATIVES IN JAPAN TO MAKE THE CAMPAIGN COME TO LIFE.
SHOP THE SHOOT
Ash Messenger Bag
Mk161,700
Washed Black Jumbo Jorts
Mk147,000
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Red Gingham Printed Boxers
Mk73,500
Endurance LS T-Shirt
Mk141,100
Taku Hooded Flannel Shirt
Mk176,400
Mk220,400
Rifle Distressed Knit Top
Mk161,700
Irbis Waffle Long Sleeve Top
Mk132,300
Black Cara Faux Fur Scarf
Mk82,300
Mk161,700
Burnout Mist LS Top
Mk82,300
Mk102,900
Blonde Cara Faux Fur Scarf
Mk82,300
Mk161,700
Rifle Distressed Knit Top
Mk161,700
Lythra Hand-Beaded Cowl Top
Mk199,900
Wilson Knit Jumper
Mk176,400
Joust Scarf
Mk102,900
