AS PART OF OUR NEW CAMPAIGN, WE WORKED WITH JAPANESE PHOTOGRAPHER AND FRUITS MAGAZINE FOUNDER, SHOICHI AOKI TO GIVE THE PIECES AN UNDERGROUND AND TOKYO FEEL. SHOT ON THE STREETS OF HARAJUKU, AOKI-SAN BROUGHT HIS ICONIC PERSPECTIVE TO THE SHOOT, WORKING WITH YOUNG CREATIVES IN JAPAN TO MAKE THE CAMPAIGN COME TO LIFE.
SHOP THE SHOOT
LDN Colossus Jeans
Mk232,000
Ash Messenger Bag
Mk159,500
Washed Black Jumbo Jorts
Mk145,000
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Red Gingham Printed Boxers
Mk72,500
Archangel Mist Long Sleeve Top
Mk130,500
Endurance LS T-Shirt
Mk139,200
Taku Hooded Flannel Shirt
Mk217,500
Rifle Distressed Knit Top
Mk159,500
Black Cara Faux Fur Scarf
Mk159,500
Burnout Mist LS Top
Mk101,500
Blonde Cara Faux Fur Scarf
Mk159,500
Rifle Distressed Knit Top
Mk159,500
Evodia Chainmail Top
Mk174,000
Marche Chain Layered Mist
Mk159,500
Wilson Knit Jumper
Mk174,000
Joust Scarf
Mk101,500