AS PART OF OUR NEW CAMPAIGN, WE WORKED WITH JAPANESE PHOTOGRAPHER AND FRUITS MAGAZINE FOUNDER, SHOICHI AOKI TO GIVE THE PIECES AN UNDERGROUND AND TOKYO FEEL. SHOT ON THE STREETS OF HARAJUKU, AOKI-SAN BROUGHT HIS ICONIC PERSPECTIVE TO THE SHOOT, WORKING WITH YOUNG CREATIVES IN JAPAN TO MAKE THE CAMPAIGN COME TO LIFE.
SHOP THE SHOOT
Ash Messenger Bag
Mk161,900
Washed Black Jumbo Jorts
Mk147,100
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Red Gingham Printed Boxers
Mk73,600
Archangel Mist Long Sleeve Top
Mk132,400
Endurance LS T-Shirt
Mk141,300
Taku Hooded Flannel Shirt
Mk156,000
Mk220,700
Rifle Distressed Knit Top
Mk161,900
Irbis Waffle Long Sleeve Top
Mk132,400
Black Cara Faux Fur Scarf
Mk82,400
Mk161,900
Burnout Mist LS Top
Mk82,400
Mk103,000
Blonde Cara Faux Fur Scarf
Mk82,400
Mk161,900
Rifle Distressed Knit Top
Mk161,900
Lythra Hand-Beaded Cowl Top
Mk176,600
Wilson Knit Jumper
Mk176,600
Joust Scarf
Mk103,000
