AS PART OF OUR NEW CAMPAIGN, WE WORKED WITH JAPANESE PHOTOGRAPHER AND FRUITS MAGAZINE FOUNDER, SHOICHI AOKI TO GIVE THE PIECES AN UNDERGROUND AND TOKYO FEEL. SHOT ON THE STREETS OF HARAJUKU, AOKI-SAN BROUGHT HIS ICONIC PERSPECTIVE TO THE SHOOT, WORKING WITH YOUNG CREATIVES IN JAPAN TO MAKE THE CAMPAIGN COME TO LIFE.

SHOP THE SHOOT

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LDN Colossus Jeans

Rf1,050 Rf2,100
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Ash Faux Leather Blazer

Rf1,600 Rf3,150
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Ash Messenger Bag

Rf1,450
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Black Mist Long Sleeve Top

Rf840

4 Colours
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Washed Black Jumbo Jorts

Rf1,350
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Goliath Grey Suit Pants

Rf1,600

6 Colours
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Grey Goliath Tailored Baggy Shorts

Rf1,350

2 Colours
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Goliath Black Suit Pants

Rf1,600

6 Colours
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Black Goliath Tailored Baggy Shorts

Rf1,350

2 Colours
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Woodland Shrunken Tee

Rf475 Rf915
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Ghost Long Sleeve

Rf605 Rf1,200
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Guerilla Camo Baggy Shorts

Rf735 Rf1,450
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White Mist Long Sleeve Top

Rf840

4 Colours
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Red Gingham Printed Boxers

Rf655

3 Colours
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Blue Decal Colossus Jeans

Rf1,050 Rf2,100

Illustrations by lazywilly

2 Colours
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Black Skinny Scarf

Rf395
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Red Gingham Printed Boxers

Rf655
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Archangel Mist Long Sleeve Top

Rf1,200
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Endurance LS T-Shirt

Rf1,300
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Taku Hooded Flannel Shirt

Rf1,400 Rf2,000
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Rifle Distressed Knit Top

Rf1,450
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Irbis Waffle Long Sleeve Top

Rf1,200
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Black Cara Faux Fur Scarf

Rf735 Rf1,450
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Burnout Mist LS Top

Rf735 Rf915
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Blonde Cara Faux Fur Scarf

Rf735 Rf1,450
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Jennie Croc Bag

Rf2,100

Larry Clark "Kids" 1995
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Rifle Distressed Knit Top

Rf1,450
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Evodia Chainmail Top

Rf1,600
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Lythra Hand-Beaded Cowl Top

Rf1,600
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Marche Chain Layered Mist

Rf1,450
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Wilson Knit Jumper

Rf1,600
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Joust Scarf

Rf915
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Whisp PU Leather Feather Top

Rf1,200

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