AS PART OF OUR NEW CAMPAIGN, WE WORKED WITH JAPANESE PHOTOGRAPHER AND FRUITS MAGAZINE FOUNDER, SHOICHI AOKI TO GIVE THE PIECES AN UNDERGROUND AND TOKYO FEEL. SHOT ON THE STREETS OF HARAJUKU, AOKI-SAN BROUGHT HIS ICONIC PERSPECTIVE TO THE SHOOT, WORKING WITH YOUNG CREATIVES IN JAPAN TO MAKE THE CAMPAIGN COME TO LIFE.
SHOP THE SHOOT
Ash Messenger Bag
850 dh
Washed Black Jumbo Jorts
775 dh
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Red Gingham Printed Boxers
390 dh
Endurance LS T-Shirt
745 dh
Taku Hooded Flannel Shirt
930 dh
1,200 dh
Rifle Distressed Knit Top
850 dh
Irbis Waffle Long Sleeve Top
700 dh
Black Cara Faux Fur Scarf
435 dh
850 dh
Burnout Mist LS Top
435 dh
545 dh
Blonde Cara Faux Fur Scarf
435 dh
850 dh
Rifle Distressed Knit Top
850 dh
Lythra Hand-Beaded Cowl Top
1,100 dh
Wilson Knit Jumper
930 dh
Joust Scarf
545 dh
