AS PART OF OUR NEW CAMPAIGN, WE WORKED WITH JAPANESE PHOTOGRAPHER AND FRUITS MAGAZINE FOUNDER, SHOICHI AOKI TO GIVE THE PIECES AN UNDERGROUND AND TOKYO FEEL. SHOT ON THE STREETS OF HARAJUKU, AOKI-SAN BROUGHT HIS ICONIC PERSPECTIVE TO THE SHOOT, WORKING WITH YOUNG CREATIVES IN JAPAN TO MAKE THE CAMPAIGN COME TO LIFE.
SHOP THE SHOOT
LDN Colossus Jeans
L£12,157,300
Ash Messenger Bag
L£8,358,200
Washed Black Jumbo Jorts
L£7,598,300
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Red Gingham Printed Boxers
L£3,799,200
Archangel Mist Long Sleeve Top
L£6,838,500
Endurance LS T-Shirt
L£7,294,400
Taku Hooded Flannel Shirt
L£11,397,500
Rifle Distressed Knit Top
L£8,358,200
Irbis Waffle Long Sleeve Top
L£6,838,500
Black Cara Faux Fur Scarf
L£8,358,200
Burnout Mist LS Top
L£5,318,900
Blonde Cara Faux Fur Scarf
L£8,358,200
Rifle Distressed Knit Top
L£8,358,200
Lythra Hand-Beaded Cowl Top
L£10,333,700
Marche Chain Layered Mist
L£8,358,200
Wilson Knit Jumper
L£9,118,000
Joust Scarf
L£5,318,900
