AS PART OF OUR NEW CAMPAIGN, WE WORKED WITH JAPANESE PHOTOGRAPHER AND FRUITS MAGAZINE FOUNDER, SHOICHI AOKI TO GIVE THE PIECES AN UNDERGROUND AND TOKYO FEEL. SHOT ON THE STREETS OF HARAJUKU, AOKI-SAN BROUGHT HIS ICONIC PERSPECTIVE TO THE SHOOT, WORKING WITH YOUNG CREATIVES IN JAPAN TO MAKE THE CAMPAIGN COME TO LIFE.

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LDN Colossus Jeans

KSh8,750 KSh17,500
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Ash Faux Leather Blazer

KSh13,200 KSh26,300
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Ash Messenger Bag

KSh12,100
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Black Mist Long Sleeve Top

KSh7,000

4 Colours
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Washed Black Jumbo Jorts

KSh11,000
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Goliath Grey Suit Pants

KSh13,200

6 Colours
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Grey Goliath Tailored Baggy Shorts

KSh11,000

2 Colours
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Goliath Black Suit Pants

KSh13,200

6 Colours
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Black Goliath Tailored Baggy Shorts

KSh11,000

2 Colours
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Woodland Shrunken Tee

KSh3,950 KSh7,650
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Ghost Long Sleeve

KSh5,050 KSh9,850
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Guerilla Camo Baggy Shorts

KSh6,150 KSh12,100
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White Mist Long Sleeve Top

KSh7,000

4 Colours
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Red Gingham Printed Boxers

KSh5,500

3 Colours
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Blue Decal Colossus Jeans

KSh8,750 KSh17,500

Illustrations by lazywilly

2 Colours
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Black Skinny Scarf

KSh3,300
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Red Gingham Printed Boxers

KSh5,500
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Archangel Mist Long Sleeve Top

KSh9,850
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Endurance LS T-Shirt

KSh10,500
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Taku Hooded Flannel Shirt

KSh11,600 KSh16,400
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Rifle Distressed Knit Top

KSh12,100
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Irbis Waffle Long Sleeve Top

KSh9,850
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Black Cara Faux Fur Scarf

KSh6,150 KSh12,100
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Burnout Mist LS Top

KSh6,150 KSh7,650
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Blonde Cara Faux Fur Scarf

KSh6,150 KSh12,100
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Jennie Croc Bag

KSh17,500

Larry Clark "Kids" 1995
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Rifle Distressed Knit Top

KSh12,100
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Evodia Chainmail Top

KSh13,200
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Lythra Hand-Beaded Cowl Top

KSh13,200
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Marche Chain Layered Mist

KSh12,100
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Wilson Knit Jumper

KSh13,200
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Joust Scarf

KSh7,650
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Whisp PU Leather Feather Top

KSh9,850

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