November 20th, 2022
WAG, WAG, WAG. With diamante 'FOOTBALL' printed across the bum of the sport style bikini bottoms, our Offside collection provided the perfect premise of a tongue and cheek swim campaign. Shot by Ladislav Kyllar, a photographer known for his humoristic, ironic and experimental style, the shoot played on the misogynistic stereotype of a clueless footballers wife.
From shouting about winning goals from the top of a pub in East London, to lounging in a vintage claw foot bath, Lena embodied the character of a 'wannabe wag'. As much of the swim collection's silhouettes are bold and daring, featuring thong bottoms and underboob cleavage, the pieces took centre stage amongst mini set designs.
ON SET TEAM
Creative team @ginimisselbrook , @katiescotts , @miatanguy , @debbiedarko_
Photography assistant @dellasalda.stefano
₊‧ ✩ ੈ * ⚬ ʚ♡ɞ ⚬ * ੈ✩‧₊. BTS ₊‧ ✩ ੈ * ⚬ ʚ♡ɞ ⚬ * ੈ✩‧₊
Written by Jaded Ldn