November 20th, 2022

WAG, WAG, WAG. With diamante 'FOOTBALL' printed across the bum of the sport style bikini bottoms, our Offside collection provided the perfect premise of a tongue and cheek swim campaign. Shot by Ladislav Kyllar, a photographer known for his humoristic, ironic and experimental style, the shoot played on the misogynistic stereotype of a clueless footballers wife.

From shouting about winning goals from the top of a pub in East London, to lounging in a vintage claw foot bath, Lena embodied the character of a 'wannabe wag'. As much of the swim collection's silhouettes are bold and daring, featuring thong bottoms and underboob cleavage, the pieces took centre stage amongst mini set designs.

Photographer @ladislav_kyllar
Model @lenanetrebyuk
Creative team @ginimisselbrook , @katiescotts , @miatanguy , @debbiedarko_
Makeup @jnx_mua
Hair @francesccardona
Photography assistant @dellasalda.stefano
Nails @ellavivii

₊‧ ✩ ੈ * ⚬ ʚ♡ɞ ⚬ * ੈ✩‧₊.       BTS       ₊‧ ✩ ੈ * ⚬ ʚ♡ɞ ⚬ * ੈ✩‧₊

₊‧ ✩ ੈ * ⚬ ʚ♡ɞ ⚬ * ੈ✩‧₊

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Written by Jaded Ldn