AS PART OF OUR NEW CAMPAIGN, WE WORKED WITH JAPANESE PHOTOGRAPHER AND FRUITS MAGAZINE FOUNDER, SHOICHI AOKI TO GIVE THE PIECES AN UNDERGROUND AND TOKYO FEEL. SHOT ON THE STREETS OF HARAJUKU, AOKI-SAN BROUGHT HIS ICONIC PERSPECTIVE TO THE SHOOT, WORKING WITH YOUNG CREATIVES IN JAPAN TO MAKE THE CAMPAIGN COME TO LIFE.
SHOP THE SHOOT
Ash Messenger Bag
L 2,500
Washed Black Jumbo Jorts
L 2,250
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Red Gingham Printed Boxers
L 1,150
Endurance LS T-Shirt
L 2,150
Taku Hooded Flannel Shirt
L 2,700
L 3,400
Rifle Distressed Knit Top
L 2,500
Irbis Waffle Long Sleeve Top
L 2,050
Black Cara Faux Fur Scarf
L 1,300
L 2,500
Burnout Mist LS Top
L 1,300
L 1,600
Blonde Cara Faux Fur Scarf
L 1,300
L 2,500
Rifle Distressed Knit Top
L 2,500
Lythra Hand-Beaded Cowl Top
L 3,050
Wilson Knit Jumper
L 2,700
Joust Scarf
L 1,600
