PURA VIDA – Jaded London

Skip to content

Country/region

Country/region

Women
Men
Denim

New In

Women's

Men's

Instagram Shop

Account

Track Your Order

FAQ

Download on Android

Download on App Store

Bag

Your bag is empty

You may also like

Luiza Mesh Beaded Backless Mini Dress

D 7,850.00
Dahlia Cowl Beaded Backless Chiffon Maxi Dress in Lusco

D 18,100.00
Gina Asymmetric Knotted Mini Dress in Batik

D 6,650.00
Cibelle Chiffon Corset Top

D 7,850.00
Kaiane Chiffon Cape Top

D 7,250.00
Luara Asymmetric Maxi Dress

D 11,500.00
Eclipse Backless Asymmetric Dress

D 7,250.00
Mena Asymmetric Mini Dress

D 6,650.00
Leona Bootcut Cooper Jeans in Zebra

D 8,450.00
Odile Zebra Faux Leather Lace Up Corset

D 8,200.00
Xtal Studded Bikini Top

D 5,800.00
Cibele Chiffon Maxi Skirt

D 7,000.00
Cata Brown Stripe Micro Triangle Ruffle Knit Bikini Top

D 3,850.00
Haka Mongolian Faux Fur Backless Top in Wine

D 9,650.00
Noir Knit Maxi Dress

D 10,300.00
Jurema Multi-Way Beaded Skirt and Top

D 5,800.00
Black Vapor Tracksuit Bottoms

D 8,450.00
Washed Black Cadet Camo Baggy Shorts

D 7,250.00
Black Vapor Tracksuit Top

D 8,450.00
Cata Brown Stripe Micro Ruffle Knit Bikini Bottoms

D 3,650.00
Xtal Studded Bikini Bottoms

D 5,050.00
Elisa Metallic Knit Mini Shorts

D 5,450.00
Bolted Studded Colossus Jeans

D 10,900.00
Zebra Denim Hot Pants

D 6,050.00
Sapphire XL Colossus Jeans

D 10,900.00
Eye Contact Vest Top With Eyelets in Grey

D 4,600.00
Skull Cord XL Jorts

D 7,250.00
Silvra Studded Bikini Top in White

D 4,850.00
Betina Metallic Button Bikini Bottoms

D 5,450.00
Strings Attached Backless Top

D 6,050.00
Woodland Camo Monster Joggers

D 8,450.00
Scuff XL Colossus Jeans

D 9,650.00
Off White XL Colossus Jeans

D 9,650.00
Xaviera Backless Mesh Maxi Dress

D 10,300.00
Sapphire XL Colossus Jeans

D 10,900.00
Rock Revival Axel Colossus Jeans in Washed Black

D 16,900.00
Gina Halter Bikini Top With Trim

D 5,450.00
Rock Revival Axel Colossus Jeans in Washed Black

D 16,900.00
Layered Tribal XL Colossus Jeans

D 10,900.00
Xuxa Slashed Maxi Dress

D 7,250.00
Hunter Loose Straight Leg Jeans in Blue Wash

D 9,050.00
Black Pinstripe XL Goliath Baggy Shorts

D 7,250.00
Zuri Backless Chiffon Top

D 4,850.00
Flowerkini Beaded Micro Bikini Top

D 5,450.00
Haka Mongolian Faux Fur Mini Skirt in Wine

D 8,450.00
Odile Brown Faux Leather Lace Up Corset

D 8,450.00
Infinity Multiway Knit Cape in Gunmetal

D 4,850.00
Woodland Camo Waffle Long Sleeve Top

D 5,450.00
Petite Grey Marl Baggy Monster Joggers

D 7,250.00
Aruana Beaded Knit Top

D 8,450.00

New Arrivals
Bestsellers
Back in Stock

View All
Dresses
Tops
Bottoms
Co-Ords
Denim
Skirts
Unisex
Corsets
Joggers & Sweatpants
Shorts & Jorts
Knitwear
Hoodies & Sweatshirts
Outerwear

All Denim
Slim/Straight & Bootcut Jeans
Statement Jeans
Jorts

Home
New
All Swimwear
Bikinis
Beach Skirts & Dresses
Beach Cover Ups
Beach Co-Ords

Eclipse NEW
Thalita NEW
Team Spirit
VOL1

Sale

New Arrivals
Bestsellers
Back in Stock

View All
Tops
Bottoms
Joggers & Sweatpants
Jorts & Baggy Shorts
Hoodies & Sweatshirts
T-Shirts & Vests
Knitwear
Outerwear
Shirts

All Denim
Baggy Jeans
Slim/Straight Jeans
Bootcut Jeans
Jorts

Love Affair NEW
Siren
Dusk

Sale

Beach Skirts & Dresses

Beach Cover Ups

Sale

Unisex

Community Rewards

Login

Country/region

Country/region

Filters

Bikini Bottoms (9)
Bikini Tops (10)
Maxi Dresses (4)
Mini Dresses (1)
Skirts (3)
Tops (1)

XS (7)
S (7)
S/M (3)
M (7)
M/L (3)
L (7)
UK 4 (18)
UK 6 (18)
UK 8 (18)
UK 10 (18)
UK 12 (18)
UK 14 (18)
UK 16 (18)

Beige (1)
Blue (1)
Brown (5)
Cream (1)
Multi (20)

Select a size UK 4 UK 6 UK 8 UK 10 UK 12 UK 14 UK 16

Add To Bag

Cantha Micro Bikini Bottoms in Lagoon

D 3,400

2 Colours

Select a size UK 4 UK 6 UK 8 UK 10 UK 12 UK 14 UK 16

Add To Bag

Cantha Micro Triangle Bikini Top With Shell Trim in Lagoon

D 4,850

2 Colours

Select a size XS S M L

Add To Bag

Vida Backless Maxi Dress With Shell Trim in Marine

D 12,100

2 Colours

Select a size UK 4 UK 6 UK 8 UK 10 UK 12 UK 14 UK 16

Add To Bag

Fatale Maxi Dress In Vanilla

D 8,200 D 10,300

4 Colours

Select a size XS S M L

Add To Bag

1 left in stock

Arlea Draped Maxi Dress With Beaded Trim

D 11,500

Select a size S/M M/L

Notify Me

Sold out

Lina Knit Micro Triangle Bikini Top

D 3,150 D 3,850

Select a size S/M M/L

Notify Me

Sold out

Lina Knit Micro Bikini Bottoms

D 2,800 D 3,400

Select a size S/M M/L

Add To Bag

Yuka Knit Skirt With Shells

D 2,200 D 5,450

Select a size UK 4 UK 6 UK 8 UK 10 UK 12 UK 14 UK 16

Add To Bag

Avella Metallic Micro Ruched Bikini Bottoms

D 3,650

Select a size UK 4 UK 6 UK 8 UK 10 UK 12 UK 14 UK 16

Add To Bag

Avella Metallic Micro Triangle Bikini Top

D 4,250

Select a size XS S M L

Add To Bag

Avella Metallic Micro Cut Out Mini Skirt

D 4,850

Select a size UK 4 UK 6 UK 8 UK 10 UK 12 UK 14 UK 16

Add To Bag

Carilo Foil Ruffle Triangle Bikini Top

D 2,200 D 4,250

Select a size UK 4 UK 6 UK 8 UK 10 UK 12 UK 14 UK 16

Add To Bag

Carilo Foil Ruffle Bikini Bottoms

D 1,950 D 3,850

Select a size UK 4 UK 6 UK 8 UK 10 UK 12 UK 14 UK 16

Add To Bag

Neya Micro Halter Whipstitch Bikini Top

D 2,450 D 4,850

Select a size UK 4 UK 6 UK 8 UK 10 UK 12 UK 14 UK 16

Add To Bag

Neya Plaited Bikini Bottoms

D 3,050 D 4,250

Select a size UK 4 UK 6 UK 8 UK 10 UK 12 UK 14 UK 16

Add To Bag

Samara Metallic Bandeau Bikini Top With Charms

D 5,450

Select a size UK 4 UK 6 UK 8 UK 10 UK 12 UK 14 UK 16

Add To Bag

Samara Metallic Bikini Bottoms With Charms

D 5,450

Select a size XS S M L

Add To Bag

1 left in stock

Gualia Strapless Cut Out Top With Shells

D 5,800

Select a size UK 4 UK 6 UK 8 UK 10 UK 12 UK 14 UK 16

Add To Bag

Kumina Layered Maxi Skirt

D 6,650

Select a size XS S M L

Add To Bag

Kumina Hankerchief Plunge Top

D 5,450

Select a size XS S M L

Notify Me

Sold out

Alina Cut Out Lace Up Mini Dress

D 4,350 D 5,450

Select a size UK 4 UK 6 UK 8 UK 10 UK 12 UK 14 UK 16

Add To Bag

Abalo Asymmetric Micro Bikini Bottoms

D 4,250

Select a size UK 4 UK 6 UK 8 UK 10 UK 12 UK 14 UK 16

Add To Bag

Abalo Halter Micro Bikini Top

D 4,600

Select a size UK 4 UK 6 UK 8 UK 10 UK 12 UK 14 UK 16

Add To Bag

Uyaca Metallic Bikini Bottoms

D 2,900 D 3,650

Select a size UK 4 UK 6 UK 8 UK 10 UK 12 UK 14 UK 16

Add To Bag

Uyaca Metallic Micro Wrap Bikini Top

D 1,600 D 3,850

Select a size UK 4 UK 6 UK 8 UK 10 UK 12 UK 14 UK 16

Add To Bag

Zaria Ruched Micro Bikini Top

D 1,600 D 3,850

Select a size UK 4 UK 6 UK 8 UK 10 UK 12 UK 14 UK 16

Notify Me

Sold out

Zaria Ruched Micro Bikini Bottoms

D 1,700 D 3,400

Select a size XS S M L

Add To Bag

Cantha Asymmetric Cut Out Maxi Dress in Lagoon

D 9,050

2 Colours

PURA VIDA

Our latest collection Pura Vida boasts elegant vitality and siren-esque femininity. Heavily inspired by nature and the ocean as well as the living creatures that inhabit those; dominated by a warm earthy colour pallet. Natural shells, hand-beaded trims and striking shapes run throughout the collection.

Home › Women › Launches › PURA VIDA

Recently viewed

Customer Service

Contact Us
Delivery
Returns
Track Your Order
Size Guide
FAQ
Account Login

Brand

World Tour
Campaigns
Editions
Stores
Community Rewards
Gift Cards
Careers

Student Discount

Student Discount UK
Student Discount USA
Student Discount Germany

Terms & Conditions

Terms of Use
Privacy Policy
Cookies Policy
Corporate Social Responsibility

Follow Us

Stay Posted

Sign up to our Newsletter for latest news, offers and updates.

© 2025 Jaded London | Terms of Use Privacy Policy Cookies Policy Corporate Social Responsibility

10810458163 en

category

PURA VIDA 277178318899