AS PART OF OUR NEW CAMPAIGN, WE WORKED WITH JAPANESE PHOTOGRAPHER AND FRUITS MAGAZINE FOUNDER, SHOICHI AOKI TO GIVE THE PIECES AN UNDERGROUND AND TOKYO FEEL. SHOT ON THE STREETS OF HARAJUKU, AOKI-SAN BROUGHT HIS ICONIC PERSPECTIVE TO THE SHOOT, WORKING WITH YOUNG CREATIVES IN JAPAN TO MAKE THE CAMPAIGN COME TO LIFE.
SHOP THE SHOOT
Ash Messenger Bag
Br14,500
Washed Black Jumbo Jorts
Br13,200
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Red Gingham Printed Boxers
Br6,600
Endurance LS T-Shirt
Br12,700
Taku Hooded Flannel Shirt
Br15,800
Br19,800
Rifle Distressed Knit Top
Br14,500
Irbis Waffle Long Sleeve Top
Br11,900
Black Cara Faux Fur Scarf
Br7,400
Br14,500
Burnout Mist LS Top
Br7,400
Br9,250
Blonde Cara Faux Fur Scarf
Br7,400
Br14,500
Rifle Distressed Knit Top
Br14,500
Lythra Hand-Beaded Cowl Top
Br17,900
Wilson Knit Jumper
Br15,800
Joust Scarf
Br9,250
