AS PART OF OUR NEW CAMPAIGN, WE WORKED WITH JAPANESE PHOTOGRAPHER AND FRUITS MAGAZINE FOUNDER, SHOICHI AOKI TO GIVE THE PIECES AN UNDERGROUND AND TOKYO FEEL. SHOT ON THE STREETS OF HARAJUKU, AOKI-SAN BROUGHT HIS ICONIC PERSPECTIVE TO THE SHOOT, WORKING WITH YOUNG CREATIVES IN JAPAN TO MAKE THE CAMPAIGN COME TO LIFE.
SHOP THE SHOOT
LDN Colossus Jeans
Br20,900
Ash Messenger Bag
Br14,400
Washed Black Jumbo Jorts
Br13,100
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Red Gingham Printed Boxers
Br6,550
Archangel Mist Long Sleeve Top
Br11,800
Endurance LS T-Shirt
Br12,500
Taku Hooded Flannel Shirt
Br19,600
Rifle Distressed Knit Top
Br14,400
Black Cara Faux Fur Scarf
Br14,400
Burnout Mist LS Top
Br9,150
Blonde Cara Faux Fur Scarf
Br14,400
Rifle Distressed Knit Top
Br14,400
Evodia Chainmail Top
Br15,700
Marche Chain Layered Mist
Br14,400
Joust Scarf
Br9,150
