AS PART OF OUR NEW CAMPAIGN, WE WORKED WITH JAPANESE PHOTOGRAPHER AND FRUITS MAGAZINE FOUNDER, SHOICHI AOKI TO GIVE THE PIECES AN UNDERGROUND AND TOKYO FEEL. SHOT ON THE STREETS OF HARAJUKU, AOKI-SAN BROUGHT HIS ICONIC PERSPECTIVE TO THE SHOOT, WORKING WITH YOUNG CREATIVES IN JAPAN TO MAKE THE CAMPAIGN COME TO LIFE.
SHOP THE SHOOT
LDN Colossus Jeans
FBu. 375,800
Ash Messenger Bag
FBu. 258,400
Busted Stud Belt
FBu. 164,400
Woodland Shrunken Tee
FBu. 84,600
FBu. 164,400
Guerilla Camo Baggy Shorts
FBu. 206,700
FBu. 258,400
Red Gingham Printed Boxers
FBu. 117,500