PR MANAGER

Reports to: Head of Marketing

Role Overview:
As PR Manager, you will drive the development and implementation of an effective PR strategy, building brand reputation and ensuring effective media coverage. Also, event management of pop-ups, parties etc, both here in the UK and internationally; the role requires an element of global travel to attend and supervise events. You will also line-manage 2 Social Media & PR individuals, who lead the gifting process.

Responsibilities & Duties:

  • PR:
  • Attend events with the purpose network/promote the brand/secure partnerships.
  • Host talent/VIP’s at the office/externally where required.
  • Working closely with Creative Leads, explore new opportunities/talent/brands to target for new business to drive growth.
  • Forge relationships with key influencers/VIP’s and their agents/managers.
  • Work proactively to identify opportunities and secure positive coverage through gifting, features, new stories, product placement etc.
  • Build and maintain media relationships with long-lead, short-lead, mainstream media, and magazines - working to secure regular positive coverage for Jaded.
  • Manage and extend the Jaded media/talent contact database.
  • Devise the departments PR Calendar in line with the seasonal strategy, helping to ensure timely execution of all activity.
  • Point of Contact for external PR agencies.

 

  • Event Management:
  • Organise and coordinate promotional events, such as pop-ups, parties, etc.
  • Managing external suppliers, contractors, and other relevant stakeholders.
  • Keeping to project timelines delivering events according to plan, on time and on budget.
  • Travelling to on-site locations to coordinate, manage and supervise events pre, during and post.
  • Constantly review priorities to keep to project timelines, providing leadership, clarity and direction to all in-house stakeholders
  • Guest list collation.

 

  • Stakeholder relationships:
  • Work in partnership with Creative Leads, to have constant oversight of all creative plans and know exactly what is happening and when.

 

  • Line Management:
  • Manage a growing team of 2 people.
  • Holding regular 1-2-1 meetings with team members
  • Manage team absence, performance, and engagement/morale
  • Supporting performance and development of team members via annual PDP process
  • Ensuring all gifting continues to run smoothly when people are absent, delegating/stepping in where necessary
  • Issuing follow-up actions out to the team following team meetings
  • Interviews/recruitment for vacancies in liaison with HR

 

Requirements:

  • Proven experience in leading a Social/Marketing strategy with large budgets in-house.
  • A strategic and ‘big picture’ thinking and be able to set a clear vision and plan whilst also being a ‘doer’ and in particular ensuring operational excellence.
  • Experience of managing a team.
  • Comfortable working in a fast-paced environment and getting things done.
  • Take ownership for your department and having a drive to succeed.
  • You see something not working and take action to fix it without waiting for direction.
  • Able to think of new and innovative ideas, creating the strategy for them and then executing to a high standard.
  • Great communicator at all levels.
  • 4-5+ years’ experience within PR/events, including experience at senior/manager level
  • Line Management experience
  • Event planning experience
  • Proven excellent understanding of the fashion industry, current trends and media landscape
  • Excellent print, and online media contacts as well as excellent influencer relationships.
  • Ability to manage target expectations and report on KPIs.
  • Ability to balance brand with business while relentlessly focusing on our customer.
  • A highly motivated, goal-oriented, and deadline-driven individual who’s comfortable working in a fast-paced environment.
  • Have a growth mindset.
  • The ability to manage multiple projects simultaneously.
  • Excellent planning and organisational skills with a sense of priority for deadlines and attention to detail.

    What's in it for me?

    • 50% Employee Discount
    • 22 days holiday per year, rising to 24 days after 2 years’ service (plus bank holidays)
    • A paid day off on your birthday
    • A paid volunteering day per year
    • A paid moving day per year
    • Hybrid Working Arrangements
    • Defined Benefit Pension Scheme
    • Company Sick Pay Entitlement
    • Employee Assistance Programme for you and your family
    • £500 employee referral bonus scheme
    • Local Business Discounts (joe and the juice, café’s, fitness, beauty etc)
    • North-West London office location directly located next to good transport links
    • Casual office dress code (your style of dress is up to you, wear what you feel best in)
    • Fully-stocked kitchens and fridges (hello endless brekkie and snack supply, see ya afternoon munchies)
    • Regular Office Social Events (e.g. payday socials)


To apply, email your CV and covering letter to; talent@jadedldn.com with the email subject ‘PR Manager'